Event Description:  This session exposes how corporations use false certifications, misleading imagery, and deceptive claims to sell the illusion of eco-friendly and cruelty-free products. It presents findings from AEL Advocacy's report Behind the Labels and breaks down the Consumer Action Toolkit, offering step-by-step guidance on filing complaints to the Competition Bureau and Ad Standards. Attendees will leave with the tools and knowledge to recognize and fight back against humanewashing and greenwashing.​

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Presented by:   

Kira Berkeley, Co-Director and Counsel 

Krystal-Anne Roussel, Co-Director and Counsel

Adam Clasky, Student-at-Law

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Date/Time:       Animal Justice Academy Lunchtime Live

                             September 18, 2025

                             12:00 pm EST  ​

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To download the presentation slides click here: